| Strengths |
Government support (in term
of grants): both government of Gujarat as well as government
of India sets aside annual grants for the development of tourism
in the state.
Wide network of Services under its fold -
includes hotels, Tourist Information Bureaus, etc.
|
| Weaknesses |
Significant internal weaknesses
Low employee morale
Lack of professionalism in the organization
In-effective Promotions
Awareness regarding its products, services
as well as its investment opportunities
in this sector has not been highlighted. |
| Investment
Opportunities |
Scope for investment
in new ventures
Joint ventures with private parties
Cashing in on excellent infrastructure facilities |
| Threats |
Competition
from other state tourism corporations
Private parties assuming the role played by TCGL at this juncture.
|
